PROFILE OPTIMIZATION3 min read
The 12-Point Google Business Profile Optimization Checklist
From primary categories to photo cadence — the twelve profile elements that consistently separate fully-optimized listings from forgotten ones.
Sofia Lindqvist
Customer Success
Sofia runs onboarding and profile audits for local businesses, specializing in citation health, NAP consistency, and GBP completions. 6 years agency-side, audited 5k+ GBP listings, Sterling Sky certified.
CITATIONS & DIRECTORY7 min read
Local Citations and NAP Consistency: The Foundation of Local Visibility
Inconsistent business information across the web silently erodes your local rankings. Here is how to audit, clean, and maintain perfect citation health.
ANALYTICS & MEASUREMENT8 min read
Measuring Local SEO ROI: What Metrics Actually Matter
Rankings and traffic are vanity metrics. Here is how to measure the local SEO metrics that directly correlate with revenue and make data-driven investment decisions.
GOOGLE BUSINESS PROFILE6 min read
What Is Google Business Profile? Complete Beginner's Guide (2026)
Google Business Profile is your free listing on Google Search and Maps. Learn what it is, where it shows up, and how to manage it to win local customers.
GOOGLE BUSINESS PROFILE7 min read
How to Create a Google Business Profile Step-by-Step (2026 Setup Guide)
Create your Google Business Profile correctly in 30 minutes — from account setup to verification. Avoid suspensions with exact names, categories, and address rules.